What's next in innovation
Management guru C.K. Prahalad examines the technique of tapping individual consumers to help develop products and create appealing experiences, using the example of Build-a-Bear. Video contribution from McKinsey Quarterly
Management guru C.K. Prahalad examines the technique of tapping individual consumers to help develop products and create appealing experiences, using the example of Build-a-Bear. Video contribution from McKinsey Quarterly
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